Hiring or clients – what should come first?


(Francisco Israel) #1

Continuing the discussion from First time here? Welcome!:


First time here? Welcome!
First time here? Welcome!
(Nick Emmett) #2

Hey @frismo , Firstly let’s get this out of my system!
https://www.youtube.com/watch?v=LQp4-jLajSg

Now, @HAWK’s question is a good place to start I think, but also you probably need a decent handle on your projections in terms of clients coming in, how big a project they’re going to be and how much work it will need. Do you have a pipeline you can base that on right now? It’s like putting a Community team together in a company I guess to some degree, in that, at first the Community is fairly small and manageable by possibly one person (maybe even half) - down the line, as the community matures, that person likely will need some help and therefore the team grows.

A fairly naive view of your situation probably but it’s the only metaphor I could think of!
check back in with us and let us know your thoughts.


(Francisco Israel) #3

Hey there amigo, being Will Farrel one of my fav actors I can’t believe I
never saw that movie, it is so in my list now.

About your thoughts…I’ll go point by point:

Now, @HAWK’s question is a good
place to start I think,

Does your agency focus on implementing communities, or on moderation?

Uhm…so in latin America, communities are in dipers, so anything community
related is kinda new, so we do all! (and want to charge for each separetly)

but also you probably need a decent handle on your projections in terms of
clients coming in,

Well…I am an engineer turned sales & marketing coach, turned agency
leader…I think sales will be fine, but u never know. I have my
projections…3 months, 3 clients so far and counting, and fine according
to my projections.

how big a project they’re going to be and how much work it will need.

I guestimate 30-40% will be harcore community managing, and the rest will
be just social media management which takes less time to handle.

Do you have a pipeline you can base that on right now? yes…though small,
it goes according to my projections.

It’s like putting a Community team together in a company I guess to some
degree, in that, at first the Community is fairly small and manageable by
possibly one person (maybe even half) - down the line, as the community
matures, that person likely will need some help and therefore the team
grows.

Actually I was hoping that 1 person can handle 3 communities or 5 social
media clients.

ANOTHER QUESTION IN THE BACK OF MY HEAD: what are the biggest challenges
Agency leaders face when growing their team?

Thanks for the help!


(Piper_Wilson) #4

@frismo - Nice to meet you.

@frismo
Actually I was hoping that 1 person can handle 3 communities or 5 social
media clients.

It all depends on how much attention each community and client need. If your community manager is just responding to posts and such, I don’t see any reason why one person couldn’t handle it all. If you want your CM to create content, track metrics, create strategy and any number of other things, then one person might be overloaded.

Remember that the responsibilities can be spread out among different people. As long as the manager is given the authority to guide the direction of the community, then I believe a setup like that would go a long way toward encouraging ownership among your staff.

Unsolicited advice time - If you as the boss are going to assist the community manager, make sure you’re willing to follow their directions. That can be a difficult row to hoe but it is critical that your CM is supported.

what are the biggest challenges Agency leaders face when growing their team?

Making sure everyone is on the same page and is focused on the same overall goals. I wish I had something more concrete to give you on that, but that’s my experience.

I hope to hear more from you. This sounds like an exciting time for you and yours.