A Facebook friend of mine posted a thread last week getting people to look up and state their Uber rating (if you’re interested: Uber > Help > About > I’d like to know my rating) and it got a tonne of engagement. Being a CM (and a very good one), his response was to post the same topic up on his community. Good on him – I considered doing the same.
Years of chasing vanity metrics means that when a slump in engagement happens, my gut reaction is to post something just like that in order to pump my numbers (although I’m not suggesting that was his rational).
I’d be interested to hear where others sit on the level of engagement spectrum. Do the metrics that you report on sway the type of engagement that you push for in your community, even if the long term results might be detrimental?