Working on a profile completion campaign (more profiles… more data… better targeting… more contributions), and targeting a subset of our community interested in SEO.
I messaged them saying I/we “no indexed their profile” (meaning it can’t show up in Google search results) until they filled this in. Technically, this is true. We add a no-index tag on profiles without much content on so Googlebot doesn’t spin around a huge mass off poor quality profiles - we’ve seen uplift in search traffic since implementing this on profiles, discussions and more.
With the early replies to the campaign, I can see I’ve driven a lot of action, but also p*ssed a lot of our members off heh…
I’ll check the campaign results tomorrow, but from our early email opens it seems to be working alright.
Have I overstepped a mark here though?
I think the v2 is “Publish your inbound.org profile to Google” and try the positive case (vs. appearing to take something away).
What do you think?