Going Tribal


(Richard Millington) #1

Originally published at: https://www.feverbee.com/tribal/

Going tribal is always fun.

Tell a group what they want to hear. Tell them they are special and unique. Tell them they are the future. Tell them they are better or superior to another group.

You can identify that other group too. Blame that group for your problems. Complain about what they are or aren’t doing to help. Almost any group will do.

This is an effective way to increase participation, build a stronger sense of community, and get things done. But understand this approach isn’t relying on logic or reason. The very reason you indulge tribal instincts is…

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