Going Back Is Never An Option


(Richard Millington) #1

Originally published at: https://www.feverbee.com/goingback/

A cautionary tale for all community professionals.

A group of World of Warcraft (WoW) gamers created a private server running an older version of the game because they didn’t like recent changes. They felt the changes made the game more competitive and less social.

Forgive the (6,000 word) spoiler…the group discovered it was they who had become more competitive and less social.

An interesting trend is most veterans in large online communities believe the group’s glory days were in the past. This was usually at a time when the group was smaller, there was greater familiarity and the quality of…

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