Under a massive time crunch here - can anyone point me to something that discusses general trends for healthy growth in online community? I have been asked to provide projected KPIs (typical community KPIs like new registrations, # of posts, amount of traffic to site) for next 3 years - by end of day today! Ridic!
Our first year we blew our KPI’s out the window - but I feel that was only because the community was acquired by a larger company that transferred 50,000 members over to the community. There’s a clear reason for such a massive spike in engagement. However, one would expect that now that the fanfare is over, we will have a significant drop, or at least start to level out our increased activity. I need to get our projected KPIs LOWER than what we met this year because I don’t believe we can meet them, we need something more realistic (how they came to those KPIs is a whole other problem).
I suppose what I’m looking for is actual research that looks into what one would typically see in KPIs (or should expect to see) from a new online community over a period of 3 years. The community is a not-for-profit professional membership association.