Fundamentally changing your homepage layout: How to not cock it up?!


(Ed Fry) #1

Continuing the discussion from I have a challenge for you, FeverBee Experts - Thanks HAWK for the nod… :slight_smile:

At inbound.org, we’ve a homepage that works great for lurkers. Logged out lurkers. “Can’t get any data on you” lurkers. Visitors we can’t get any juicy data on to target them with lovely, high value messages.

But it’s also a homepage style that’s our community’s grown very used to the format since it’s inception. Take a look at this since 2012.

Now, we’re looking for something more radical. We want to drive logins by changing the homepage for logged in and logged out members, and giving our logged in members a personalised experience (we build our own platform at inbound.org).

Rich has written about different homepage formats here.

I’m curious what your experience has been with fundamentally changing what a homepage looks and feels like, and how you’ve managed the community and their expectations within that?

Here’s a quick-and-dirty mockup of what the homepage style could look like.


(Sarah Hawk) #2

I know that @SamHouston was part of some major redesigns at Couchsurfing. Have you got any tips Sam?

And @Jennifer_Zowada will likely have some great advice around UX.