I’m creating a simple plan of action based on what I’m reading here: https://www.feverbee.com/how-to-find-your-communitys-founding-members/
and here is my first crack at a two-qualifier rule:
We’re looking for those who are interested in becoming business owners (or becoming better business owners) and currently seeking information on the subject (their seeking information tells me they’re interested, but it also helps me to locate them; e.g. Meetups, podcasts, twitter, etc.).
Because we don’t want influencers (at least not to begin with), I need to become available and offer value at places where prospects are seeking information.
Here’s the pickle: While existing business owners are most welcome to join, and even become valued founding members, we want to avoid those who are trying to attract the same business owners for purposes of selling their services to them. There are many of these folks (Gee, am I one of them?).
Some of these are trying to be or act as influencers. We don’t want influencers (not at this point). And we certainly don’t want those seeking to be influencers by inserting themselves into groups for purposes of self-promotion rather than learning, sharing. They are the know-it-alls who post a description of their services in every post that otherwise would be normal communication (I am NOT one of these).
So, how do we find the good 'uns while avoiding the bad 'uns? Any ideas?