Hi, My name is Chris and I have currently started at a company that caters to electricians. I live in Dallas, Texas and my role is a Global Community Manager. We have close to 30k employees and a big part of my role is building relationships with internal employees that talk electricians or have expertise in the electrician field. Since I’m only a week at the job, I have a lot of people to find and relationships to build. I have a lot of the names of people, that I am reaching out to now. We would like to start pushing electricians to our new community site to start talking to each other and let them know our company have experts there to help them. The community site is there and ready to go. My ask is this:
How do start to get the electrician to your site?
How do you get employees to evangelize your community to the customers they see each and every day? I have access to each countries marketing departments and we could do email blasts. What are the most effective ways to get this done?
What are some strategies and activities for the first few months that I should work on to get as many people signed up to the site as possible?