FeverBee’s Target Audience Matrix


(Richard Millington) #1

Originally published at: https://www.feverbee.com/audience-matrix/

I want to spend the next few weeks talking about strategy. We often have the entirely wrong idea about what strategy is and how we pull one together.

Over the next few weeks, I want to challenge some of our biggest assumptions about strategy.

Today I’m going to share one of the most useful community building resources we use. It’s based on an old business framework called Ansoff’s Matrix.

Understanding FeverBee’s Audience Matrix You should never try to target your entire community with any activity. The needs of each group vary considerably. You should instead target the group that is…

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