FeverBee Podcast 23 : Sara O'Connor


(Sarah Hawk) #1

Sara O’Connor joins us this week to share her experience building a unique online community that speaks to the wildest of imaginations.

About Sara

Sara is the Digital Fiction Director for Hot Key Books and Picadilly Press, a book publisher based out of the UK. She’s focused on generating conversation around the books that they publish, getting their readers involved in innovative and meaningful ways, and building partnerships.

Soundbytes

  • “I wasn’t saying, ‘Can you give me 50 grand to set this up?’”
  • “Give people a common enemy to hate, and they’ll bond around it.”
  • “It’s ‘collaboratively creative!’”
  • “Engaging with people in a genuine and meaningful way… it’s hugely self-satisfying, so long as it can be integrated within the product in an equally meaningful way.”

Additionally, you’ll learn:

  • A new way to approach ideation communities
  • How Sara secured buy-in for her wonderful idea
  • How she has successfully managed appropriate behavior in a community filled with school children
  • What success looked like for her and her team

Resources