Philippe Beaudette, Director of Community Advocacy at the Wikimedia Foundation, joins us on the podcast today.
About Our Guest
The Wikimedia Foundation is the non-profit that supports and protects Wikipedia and its sister sites, which together comprise the fifth most popular family of sites on the internet. Philippe first joined the Wikimedia Foundation staff as Facilitator of the Strategic Planning project in July 2009. At the completion of the strategic planning project, he became Head of Reader Relations, and led the 2010 Annual Giving campaign, raising more than $30 million in the shortest fundraising campaign the Foundation had ever had. In February 2012, he was promoted to Director of Community Advocacy and assigned to the Legal and Community Advocacy team, where he and his team lead strategic change management and work to support Wikimedia’s community of editors, curators, and archivists, who bring the sites to more than half a billion people each month. In addition, his team handles trust and safety issues, child protection, and manages a far-flung portfolio of other activities, including most of Wikimedia’s “customer service” functions (which are staffed by volunteers, working closely with Foundation staff).
Philippe and I talked a lot about working at scale. What kind of scale, you ask? Philippe and his 5-person team are responsible for managing and advocating for 900 different communities across their platform. Their communities cover 298 languages, with 80,000 active volunteers, and close to half-a-billion users visiting each month. THAT kind of scale.
- “That’s just like using a cannon to hit a gnat!”
- “Not just active users, but influential users.”
- “The scariest thing about operating at scale is that we’re playing without a net.”
- “Volunteer attention is a zero-sum game.”
Additionally you’ll learn:
- How Philippe manages communication to his 900 communities
- How he finds influencers
- The importance of cultural influences
- Philippe’s biggest community achievement to date