FeverBee Podcast 13 : Laura Horak

(Sarah Hawk) #1

This week, we’re joined by Laura Horak, Head of Community at Thinkful.

About Our Guest

I first met Laura a few years ago when she was a Community Manager at HootSuite, and have always been impressed by her innate ability to bring people together. For those that don’t know Laura, here’s a bit more about her:

Laura Horak is a globally minded connector who works at Thinkful to build audiences and relationships across the developer community.

A quintessential early adopter, Laura is constantly exploring how emerging technologies can connect people and solve problems including crowdsourcing collaborative solutions for Hurricane Sandy crisis mitigation, sanitation systems for the developing world, and space-ready social media apps for NASA. (Can’t wait to learn more about that!)

Her experience in marketing research and enterprise vertical marketing honed her holistic view for solving company-wide problems ranging from technical recruiting to lead generation.

Laura brings a global cultural view gained from working with Latin American and European markets and traveling to over 70 countries. She holds a B.A. from Fordham where she focused on international politics, economics, culture and communications after studying at international schools in Zurich and Bogotá.

Her passion for growth-hacking and quantitatively measuring the impact of community on companies’ success led to being listed recently as “#1 Rising Star in Community Management” by analyst firm Altimeter.


Laura and I had a blast talking about the benefits of connecting with your community offline. Regardless of whether it’s a community you manage, or simply a community that you participate in as a member, there really is no reason not to connect with others.

  • “I’m a bit of a hackathon junkie, but didn’t know how to write a line of code.”
  • “It’s easy to get lost in the echo chamber of the internet.”
  • “[Events] are less about who was there, and more about the meaningful relationships developed.”
  • “Events invite your members to share your company’s culture!”

Additionally, you’ll learn Laura’s tips for:

  • Putting together a “pre-event blitz”
  • Introducing yourself to new people and remembering names
  • Jumping into offline community building practices
  • Quantifying the success of your event

Resources Shared

  • Thinkful — Learn to code with Laura’s company!
  • SPRINT — FeverBee’s upcoming event in San Francisco
  • LinkedIn & Evernote — Leverage their partnership to manage contacts (requires Evernote Premium)
  • Vibe — Beta Alternative to Rapportive
  • IFTTT — Automate actions to extend the life of your event

If you liked this podcast, please share it with your network! Tweet Laura at @laurashorak to thank her for her advice, and make sure to use the #fbpodcast hashtag as well.