Sorry for the length. I work for a global nonprofit that has some fairly unusual structure to it but it gets millions of views a month, and basically has two goals for the community. 1- Lower support costs, and 2- integrate community across the organization…So basically they want everything.
It is awesome that they are so interested… However, being such a large org they are also used to large numbers, have significant needs, and have spent a lot of money. The product team wants to stand up the community like any other tool (Stick it in beta a couple months and then make it public). The support org is swamped and is really pushing. We could get 350k visits just by posting the link in the Help section of our website, but getting the high number of active/ long-term participants is going to be tricky. Another fun fact, while they recognize me as a thought leader in the org, I also happen to be two tiers down from the people I’m trying to emphasize the need to set expectations with and occasionally play the telephone game with them through my managers.
I have been working in the space for years and am cringing at how many best practices we are breaking but I grew up on Macgiver and I’m trying to make due with my bailing wire and bubble gum and am wondering if there are some hacks to help large organizations with existing relationships implement a little quicker. Here’s what we are doing but I’d love to hear your story.
“encouraging” our product team to wait to a while to put the link on the website and allow us to create a hidden network for our staff and patrons that are in our 4,700 physical research facilities and then over the next year, branch out because 1- we have direct contact with them, 2- we can control how many people get in from each facility, 3- They have the expertise to support it when we go public 4- There is high interest and potential for a vibrant online/ offline community. 5-While I can’t build relationships with that many people that quickly, it is a network of people who already have an affinity toward each other and support structure to leverage.
I am also creating a group manager program to empower the different teams in the org to set up their groups within the community.
An employee group for an initiative our CEO is pushing and some private work groups for different teams in the org to communicate with their remote teams of employees and volunteers because I want them tying their business activities into the community before they organize more public groups.
So, onboarding employees, building a team of leaders, and TRYING to set up a somewhat controlled/ organized launch.
Anyone else been in a similar situation with a large org wanting to implement quickly? How did you do it?