Exerting Influence, Establishing Social Norms, And Driving Value

(Richard Millington) #1

Originally published at: https://www.feverbee.com/influence/
It’s naive to believe that an active community will benefit the host organisation. It’s more likely the organisation picks up the tab while members reap the rewards. If those rewards (belonging, support, influence, and exploration) overlap with the organisation’s goals (advocacy, retention, innovation, reduced costs), the organisation benefits. But direct overlaps are rare and there are usually many hops between an organisation’s goals and that of its members. It’s no different to hosting an open bar, you might generate some goodwill, gain a few good leads and have a slightly more influential voice in the discussion – but there isn’t…