Ethnography


(Richard Millington) #1
Originally published at: <strong>https://www.feverbee.com/ethnography/</strong><br><br>Nothing really beats ethnographic research for getting valuable insights.

Years ago, we forced a video game developer (who wanted a strong community) to get his customers in the room and sit next to them as they played the mobile game.

Every time they got stuck or had a question we created a link back to the community.

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(Mark Baldwin) #2

Great post and speaking as a video game developer, very true. One of the first things I did when starting my current role was to organise for the game creator to come with me to a games conference and show off what we were working on. He had never done this before and never interacted with the people that played his game. I was able to prove so much in a couple of days and this experience just reinforces how important it is to actually speak in person to your community.