I am looking at creating an email campaign to send to customers that use our webshops, in the USA, but do not currently use our community. I would like to put together a 4 week campaign full of give a ways. For example, one week I could say something like the below. I’m not a guru of crafting amazing emails, and I will be getting help from my email eCommerce team. Take a look, let me know your thoughts. Any guidance or thoughts on what others have done to get new users would be helpful. I would have four emails overall that go out like this. Obviously I would have them answer a different question each week.
“Win a free Klein 55452RTB 24-Pocket Tradesman Pro Rolling Tool Bag! Rexel has a new community site for electricians called The Grid. The Grid is a place where you can go to talk shop with fellow electricians and ask our industry experts and peers for advice. To win the new Rolling Tool Bag, all you have to do is click this link and answer this question (Describe the oldest hand tool that you are still using and post a pic?). Before you can answer the question, you will have to create a new user login. Don’t forget to fill out your profile to add a pic and your expertise! The winner will be chosen at the end of the week, and the results will be posted on The Grid. (Tool Bag link)”