Effective Messaging to Brands
I would imagine all of us on this forum see great value in communities, not only for research, but for product development, customer engagement, ambassador recruitment, brand building, ideation sessions, etc etc… All of these benefits are powerful and every brand building team should be fully utilizing them. However, much of the community platforms messaging in the space can be vague, ethereal, or on the other side completely dumbed down which loses the weight of the offerings.
As Community Professionals, I’d love to hear your input on two questions:
- What is the #1 distinct problem a Community solves for a Brand or Brand Building Team?
- How would you message the solution to that problem?
Look forward to an interesting discussion!