Double Down on Your Community’s CTA

(Richard Millington) #1
Originally published at: <strong></strong><br><br>Do you think Reddit’s homepage would be better if it was shorter?

What if it was divided into different sections with a featured top 5 list, a place to get involved, a place to search, and a big graphic announcing members can ‘join, share, and connect’ with people like themselves?
It’s important to double-down on the most important call to action instead of trying to cater to every possible CTA. Almost every wildly successful community I can think of doubled-down on a single CTA instead of appeal to every possible CTA.

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