Has anyone measured the effect of the “reply via email” feature on user engagement, when it is enabled in a previously web-only community?
On the one hand, it can be expected to increase – since “reply via email” offers another, often easier means to contribute to a discussion. On the other hand, I wouldn’t be totally surprised if there was a negative effect, too – because of fewer visits to the site and, consequently, fewer opportunities to discover other interesting topics to contribute to.
So, I’m interested if anyone has been through enabling the “reply via email” on a previously web-only forum, and what were the results. Thank you.