Document How Every Page Is Used

(Richard Millington) #1

Originally published at:

Most communities have far too many pages.

This is bad for the user experience (and bad for SEO).

Take a few minutes during lunch to pick a random page and analyze who is using it and why. You can do this through your own metrics and augment that data with a survey (either as a pop-up request) or a simple link.

In your data look at:

  • Where did people arrive from?
  • Where did people go next?
  • How long did they spend on the page?
  • Where do they click on the page?
  • What is the value of the page?

In your…

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