So my company has several product-based communities - the biggest and strongest is for a monthly membership program that offers training and resources. I’m comfortable defining it as a community, as the relationships developed between members grows every single day and I’m so happy with the direction it continues to go.
However, we just launched a beta program - it’s a 10-week certification course with a forum. The forum is divided into 10 topics, so people have a dedicated area to ask questions about the course material for that week. Hope that makes sense. Anyway, since the course has a beginning and end date and people are mainly going there seeking info, is this more of an audience than a community?
I can certainly invest more time into encouraging relationship building between the members, but I am wondering if I should approach this as more of an audience situation.
Any thoughts? I hope my rambling made sense!