Do Expensive Running Shoes Create Great Runners?

(Richard Millington) #1

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If every marathon runner wears expensive shoes, would you believe expensive shoes create marathon runners? Probably not. But if you get everything else (training, nutrition, dedication) right they might help. This is what happens when we fill a petri dish with success stories and look at it through a microscope. We draw the wrong conclusions. Likewise, if we look solely at organizations who have built successful communities, we might conclude communities are the future of business. Yet if every successful example supports this assumption, then every failure (or organization that succeeds without a community) must refute it. And there is…