Direct Impacts and Search

(Richard Millington) #1

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Our visitor numbers have risen by about 25% in the last month. This wasn’t too much of a surprise.

We hired an SEO consultant last month to analyze and fix some tech issues. Most were relatively minor, but the combined impact is satisfying. The cost was low and the value was high.

If 70% of your traffic comes via search (as it does for most communities), what would a 20% increase in search traffic mean to you? What happens if you can increase your visitor numbers by 14% in a month? That’s 14% more value.

Too often we engage in…

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