In developing a community that my friend is working on, she asked me to think of how to use an agreed workplan to incentivize the client’s office workers to utilize the community and take ownership of responsibilities such as communications protocol, posts etc.
Does anyone here have advice on using such a tactic?
Have you seen it done to get organizations to take ownership of a new community?
Do you think it is coercion?
What type of things would you consider a must have for such terms of reference?
What are some measures to avoid in this task ?