We’ve recently started playing around with a tool that can measure which posts “convert” the most members from lurker to participant (number is in the leftmost column below).
What I really like is that his validates a couple of assumptions that we make as CMs:
- Asking people to introduce themselves works; it is generally the most engaging posts in all the communities that we’ve analysed1
- Putting posts in CTAs to new members work. @hawk has a list of posts-linked-in-CTAs and it is basically the same list
More research to be done, but overall I was pleased with the results here.
1. important caveat here: we haven’t examined if this leads to one-time participation only; most of the times a first reply leads to a second, but I don’t know if this generalises to these posts