In 2008, Local Motors enabled anyone to submit designs for The Rally Fighter via their community (which was also their homepage).
The winner, Sangho Kim, pocked $10k for winning the competition. Further community competitions to design interiors, light bars, side vents, and more followed. The winners picked up between $500 and $2k. Hundreds more designs were submitted. The vehicle was launched within 12 months - likely a peacetime record.