Hi all - seeking some suggestions from the most talented group of community professionals on the web.
We launched Workplace by Facebook last month to our national network of schools - it’s been sort of successful, with some bumps and frustrations here and there. At the end of this month, we are having our yearly national conference where a handful of representatives from each school will attend. There are really two community-related goals we have for this event:
Encourage people who are skeptical of the online community or not engaged to complete their registration, get online, and participate. We have some really great discussions happening now, but only among 20% of our total audience. It’d be great to use this conference to promote engagement.
Use the community creatively during sessions. We’ll have 3 days of sessions - most presentation-heavy, but some will have discussion. We’d like to livestream some presentations, maybe have some online chat, or other things of that sort. We’re looking to share materials exclusively through Workplace so people have to engage with the community to at least get the presentation files, etc.
I’ve also been given some time to present about Workplace and its benefits. I’m planning on highlighting stories of success like @richard_millington talks about in other postings here (and his awesome book), and we have some really good successes so far. I expect that there will be some pushback among some members of the group, but I think if we can use the system creatively during the sessions, we’ll be able to bring those folks into the fold.
I suppose I’m asking for creative suggestions - things that have worked for you before or other ideas. Workplace is a pretty featureful platform, and the mobile apps are really good. The structure of Workplace may pose a challenge when it comes to groups and where things “go”. Overall, I think if we can engage these people really well, they will serve as advocates to the rest of their school.