Community Strategy And Emotions

(Richard Millington) #1

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A community strategy is essentially the emotion you wish to amplify to change human behavior. Changing the platform, revamping social norms, launching a new event…these are all tactics. Sometimes very effective tactics, but tactics nonetheless. What changes behavior over the long term is emotions. A good tactic might significantly amplify an emotion. But a good strategy will amplify the efficacy of all tactics (even the bad ones). We so rarely consider what we want members to feel about the community and their contributions to it. When we do consider emotions, we default to positive-sounding emotions. (e.g. we want members to…