Continuing the discussion from [5 September] What are you working on this week?:
[I am working on a] project is for a company who is just breaking into the market to talk to their own customers online, so far all customer care and communication was handled through 3rd party vendors, who were resellers of their product, and the company just kept in touch with the re-sellers.
They are looking to launch several communities, albeit focusing on the external customer community first.
I am familiar with the development and infrastructural work, but need to have a plan for
managing expectations and deliverables from the platform PS team (Lithium), who apparently are not delivering the service they got paid for
have a plan for launching the new community and attract users and start engagement.
Anyone done community launch planning before?