Originally published at: https://www.feverbee.com/attitudesbehavior/
Yes, you can change the behavior once.
If the reward is high enough, the nudge is big enough, and it’s a novel idea, you can get people to do almost anything once.
But one-off actions don’t lead to a sustained change in behavior. If someone joins your community to get a free eBook they’re not going to be a regular participant.