Changing Attitudes vs. Changing Behavior

(Richard Millington) #1
Originally published at: <strong></strong><br><br>Yes, you can change the behavior once.

If the reward is high enough, the nudge is big enough, and it’s a novel idea, you can get people to do almost anything once.

But one-off actions don’t lead to a sustained change in behavior. If someone joins your community to get a free eBook they’re not going to be a regular participant.

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