I’m looking for case studies and reports that show the power of Community related to numbers. I know …
I know the Lithium and Milward Brown one, which I actually like but is already a couple of years old: http://pages.lithium.com/millward-brown-owning-your-brands-social-community-drives-more-shoppers-and-sales
and I remember reading somewhere that 49 % of Customer Care Communities reduced costs by 10-20 % but can’t remember where
On this forum I found two related topics:
Anyone has better or newer studies in mind?