OMG this thread is awesome.
I’d never have found it in a Facebook or Twitter community because it’s not easy to search for past discussions (or maybe I just don’t know how).
Right now, we’re asking ourselves this very same question. Should we spend some money on our old support forum and turn it into a community (some how) or should we ditch it and just focus on social media channels?
We have a LinkedIn Group with 5000 members (not many active), a Facebook page with 11,000 fans and a pretty big following on Twitter. Maybe we don’t need a branded community - even though I’ve been gunning for one these last 6 months. I just feel like we need a central home of our own. Plus, if I focus my attention on social media, I have to become a Twitter/LinkedIn/Facebook/Blogging expert - and any one of these could take up all of my time.
People don’t like Facebook because they don’t want their grandma to see - others don’t like LinkedIn because they don’t want a future employer to see. Maybe a forum community is appealing because you don’t have to use your real name?
This makes sense to me:
Plenty of food for thought.