Hi everyone - new here and this is my first post. There are so many great resources on here!
I am putting together a business case for a large organisation for a new online customer community, focussed on supporting small business. The organisation like many others is driven by financial benefits and I have been asked to calculate the potential benefits of a community over 5 years for:
- Discoverability / SEO as a dollar saving over 5 years
- Impact on Brand Impact (advocacy, engagement)
- Impact on Retention or Churn
- Call deflection
Does anyone know if any formulas or calculations that I can use to determine the above?