Building Online Community Engagement Systems Rooted In Psychology

(Richard Millington) #1
Originally published at: <strong></strong><br><br>To understand sustained participation in a community, you have to understand CAR.

This stands for Competence, Autonomy, and Relatedness.

It’s self-determination theory which has a lot of supporting studies (unlike Maslow’s Hierarchy of Needs, which has none).

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(Kathleen Ulrich) #2

Thank you so much for sharing the recording and the graphic as well as your thoughts on understanding CAR.
Both are very useful to me right now!!

(Brooke Harper) #3

These are really useful insights and that video (though it’s quite long) explained how effective is it to have a system to follow when building an online community engagement. It’s always best to engage with customers who are genuinely interested because then, you don’t need to try so had to market your product or you have an assurance that you’re engaging with a community who would most likely be your potential customer. Engaging with the right community is one of the best ways to master customer success.