Building A World Class Community Management Team: A System for Benchmarking Online Community Skills And Abilities

(Richard Millington) #1

Imagine you decided to move into sales and on your first day, someone handed you a list of the organization’s top customers and responsibility for the entire CRM system.

No training, no support, no roadmap.

This is pretty close to what happens in community management today. Most people are suddenly handed responsibility for building a community from an organization’s top customers on an advanced technology platform.

Often they have limited training, support, or a detailed roadmap.

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