I’d love some feedback around ideation, if anyone is using it in their community.
A little background - we launched our community (for customers of a certain product only) almost 4 years ago. At the time, the product was really new and we used the community to solicit and prioritize customer ideas, helping to drive the road map. We’ve been inundated with ideas - over 1200 since we launched. We started releasing new features every 2 months, about 2 years ago. Since we began the community, we’ve implemented just over 120 customer ideas.
But now our roadmap is more set. We’ve planned out what we’re mainly going to work on in 2016 and 2017. So here’s my dilemma - how to we reign in the number of ideas submitted? We’d like customer feedback, but know that they’ll get frustrated if they continue to submit ideas for an area of the product we won’t be working on in the next year. We do have a “quick win” initiative, where we implement quick fixes and upgrades that require very little testing in each release.
Does anyone ask their customers for areas specific to areas you’ll be working on?
Or ask them to rank the ideas we are already planning?
Do you lock down the submission process?
Or accept ideas only during a certain period of time?
Just wondering how anyone else is handling ideation. We moved platforms recently, so it seems like a good time to make some changes that make ideation more scalable!