I work for a medtech company in a niche market (male users +65 years). We are looking into building a community but need some strong cases we can use as inspiration and an understanding of where to start when our user base is elderly men.
So - can anyone help me with thriving communities within medtech targeted men +65 years? Very specific I know Or can you think of cases I should check out
And - do you know of any frameworks that would help us understand where to start? I am looking for a logic that will allow me to map what to do first and then next.
Hope to hear from you.