Base Community Membership Projections Upon Current Metrics

(Richard Millington) #1

Begin with your current metrics (usually your website or mailing list metrics), don’t guess or make these up.

If you have a mailing list of 20,000 and only 2,000 open your emails, you would be foolish to make a membership projection greater than 2,000.

It’s also unlikely all 2,000 people who open their emails will take the action you want (10% to 20% is more realistic). And only a small percentage of these will continue taking that action (5% to 10%).

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