My situation has a lot of firsts in it, so I’m still figuring out what’s needed. I’m trying to find ways to demonstrate the value that’s created in the process of making, in a way that makes sense to my business leaders (my industry is professional services). It’s challenging. Culturally, we’re more comfortable focusing on outcomes, which we believe can be assessed and evaluated objectively, even as we also know that in a relationship driven business, our ability to make and maintain (necessarily qualitatively assessed) relationships with clients – to focus on the process – matters enormously, and the quality of the relationship has a complex relationship to the way the outcome is assessed by our clients. Wondering how others in a similar situation have been able to persuade leaders to believe in the value of process.