First time poster on Feverbee.
I’m revamping our weekly newsletter. The current layout is a short 3 line intro, and then a 3x3 grid with images and 3 simple lines of text describing the topic/discussion (6 topics with a subheading, and 3 discussion questions from the community). It ends with one last CTA - basically a “Get more” - and contact details.
Although the images are hyperlinked, they rarely get clicked on, and we end up spending a good 10-15mins looking for them.
Audience is very straight talking, industrial types. Simplicity is key.
Additional tid bit: we often struggle to summarise the gist of the content in just 3 lines (20characters per line) while making it appealing for them to click on.
I was wondering if anyone could recommend good examples of newsletters, or could point out key do’s & don’ts to look out for.
Happy to provide more info if that would help.
Thanks in advance