I always appreciate your data gathering and number crunching, Rich.
For data to be truly useful to me, if would need to be somewhat representative of the kind of community I run. Large, free, customer-service oriented communities – which often make up the core of data sets – don’t apply too much to my small (~500 person), paid ($29 / month, $249 annually), identity-based (multipotentialite) community.
If you do gather information about communities more like the Puttytribe, I’d like to know:
- How long they retain paid members at different price points. For example, how do monthly retention rates after one month, three months, or a year change for a community that charges $99 / month vs. $9 / month? How many people cancel before their $1 for the first month trial ends? Obviously, the value members get and the systems/team the community has in place matters a ton. But just seeing this one data point would be really useful.
- How do participation rates change in the first 1-3 months of membership based on the use of various onboarding systems? For example, using a real-time chat bot or a strategic automated email sequence (either segmented or unsegmented). I have a feeling gathering this kind of information might be impossible, but I’m throwing it out there.
- What are the KPIs or OKRs small communities use to drive their big decisions?
As for how the data is presented, I’m all about the spreadsheet. If I could have a raw data dump in a spreadsheet and then slice-and-dice some anonymized information myself – that would be a dream!
I’ll take charts, graphs, or other visualized data however you can provide them if that’s best for others.