You’ve probably read the same case studies as me about the 'industry that didn’t adapt (or change)’. Trains, the ice trade, tour operators, postmen, music etc…you can take your pick, the pattern was the same.
First, they ignored the trend, then they fought the trend, then they were destroyed by the trend.
Did you ever think reading these stories “that won’t happen to me, I’m too smart!”.
This morning is the time to test that assumption.