I recently stepped into a new community manager role for a software startup. The facebook group has about 35k people in it and I’m the first dedicated community person on staff. Because there hasn’t been a full-time community person, the group has become the wild west with little regard for the community guidelines.
One of our biggest issues is shameless self-promotion, which is clearly defined as a no go. What’s the best way to step into this community and actually start enforcing the policies that have been in place from the beginning? If I come in and start deleting posts left and right, is that going to send a message that we’re trying to control every aspect of the conversation?