So I’ve been digging into my metrics and finally have some data to confirm my suspicion:
Of the people who have created an account since our migration, 48% have not logged in again since their initial join.
My thoughts on where to go from here:
What % of those people posted?
If they posted, did they get a response?
If they didn’t post, did they do ANYTHING on the site?
I’m going to start working on a reengagement strategy, but to be honest, I’m not sure I have the right to contact these folks. When you join the community, we don’t automatically add you to a marketing list (as we think our users would be pretty opposed). So, I can contact the within the Jive platform, but if they aren’t getting notifications, they’re out of my reach it seems.
Any ideas on where I should go from here, with my newfound knowledge?