3 Levels To Think About

(Richard Millington) #1

Originally published at: https://www.feverbee.com/3-levels/

The first level relates to engagement tactics. You see a lot of discussion about social media tools and how to use each of them effectively. A minor change by a big platform is huge news to this group.

You see plenty of discussions about how to measure activity. What tools and metrics do you use and look at?

You see funny stories of brands getting it right. You see discussions about how to remove bad people. Perhaps unsurprisingly, you will see plenty of job-hunters/job advertisers in this group too.

In the second level, members talk about how to measure and…

Read more.

(Sarah Hawk) #2

I think the tricky thing here is that until the understanding of community at an organisational level matures, the majority of CMs are still measured on engagement numbers.

Everyone hopes to offer the most value to their audience that they can, but if you can’t measure that with engagement stats it gets tricky.

I guess theoretically you could say that if your DAU/MAU stickiness was 100% with 5 members, then that might be success – you’re clearly valuable to those 5 people, but it wouldn’t feel like a big win to most practitioners.

How do we communicate this to stakeholders?

(Richard Millington) #3

Wait until Project Bob is launched on Tuesday :slight_smile:

(Sarah Hawk) #4

Love it.